Grupeer is proud to announce the partnership with a brand new loan originator money U Finance.

Grupeer is proud to announce the partnership having a brand new loan originator- Cash-U Finance. The key mission of Cash-U loans is always to assist anybody, who may have starred in a hard situation that is financial. Blending together brand new technology, latest styles in cyber-security and up to date device learning algorithms, Cash-U Finance brings readily available microloans to anybody across Russia.

Cash-U is just a reasonably young business- it absolutely was launched in might 2017, but began operations in September 2018. The brand-name Cash-U not unintentionally is consonant with all the cashew pea pea pea nuts. Within the Russian language there clearly was an idiom nuts” that is“cracking which is a synonym to your English idiom “like a bit of cake” and means one thing quite simple and fast. This manufacturer is designed to inform the storyline of the way the loans of Cash-U are easy to get at in a brief time period.

The founders’ goal would be to result in the loan that is personal very technical and customer-friendly. They will have leveraged their expertise in micro-financial businesses in one part together with internet marketing experience on one other part. This blend that is perfect producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 professionals that are highly skilled used in the business.

In the present climate that is economic individuals, every once in awhile encounter the specific situation, if you find no money kept after the income by the end of this thirty days. In certain situations that are urgent, every person can ask buddies to borrow cash. More over, in the event that individual has delayed re re re payment for just about any bill, the credit score gets spoilt and these consumers are undesired by banking institutions. Therefore, right here the payday that is accessible are available.

Business design

The lifecycle associated with loan is composed of 5 phases. At first, the consumer registers regarding the website and website link the payment means to fix his / her account. At this time, the document is examined for authenticity. Next, could be the scoring process. The quick questionnaire, which can be needed by the regulator permits running right through Big Data information warehouses (around 30). More or less 10,000 parameters are analyzed within 20 moments and tend to be going right through the company’s scoring model. The fraudulence detector can be working during this period.

The next to 5th phases are getting the cash into the client’s bank card, having to pay it right straight back and in undesirable situation business collection agencies. To make the debt collection procedure since efficient as you can, four collection stages were created according to the wide range of times of the missed payment. This type of tailored way of business collection agencies makes Cash-U Finance a leader in this industry- your debt collection price is more than the industry average.

The proprietary scoring model regarding payday loans Virginia online the business also enables making smart choices with regards to lending cash. This will be all feasible because of device learning algorithms, usage of big databases and information that is alternative. The scoring approval that is model’s for brand new customers is 20% and 70% for coming back clients.


An extremely technological online strategy permits attracting an excellent audience that is new. More over, client commitment is impressive- more than 80percent of consumers are using the loan over over over and over repeatedly. Presently, Cash-U Finance has 15,000 clients that are returning. Another key to success is a wide selection of services and products, this permits offering extra items to clients.

In Russia, there was amazing need for payday advances, it is therefore vital that you give attention to your target clients. Cash-U Finance aims to provide clients between 25-55 years of age by having an income that is average of RUB (Eur280-430) and require the loan as a result of some unforeseen activities. The typical clients appropriate now are either women or men, between 25-40 years of age with greater education and residing in towns with a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line with all the legislation and rivals’ rates. The loan that is average Eur90 for first-time customers and just over Eur130 for the going back consumers. The present loan profile is just about Eur750,000 and also the income for 2019 is more than Eur4 million.


The owners of the organization have begun to get results within the loan that is payday a number of years ago and possess witnessed the marketplace with no legislation. Recently large amount of modifications had been implemented as well as the legislation got tough. Numerous players have remaining industry due to that, but Cash-U Finance contrary got well informed into the regulated environment. Which means that the investors have actually the best mindset to produce a solid item.

The investors think that the legislation permits micro-financial businesses to contend with conventional banks and provide more advanced items as time goes by. Another aim for the business is always to develop various other areas- in Asia. We wish that with the aid of financing Cash-U Finance will raise on Grupeer platform, these objectives are simpler to achieve! Welcome, Cash-U Finance!